maggiedot.com - creative internet for creative people

Online Marketing

Successful site marketing is a many-pronged approach, involving a symbiotic "dance" between you, the business owner, and your Web partner. As in Web development, the steps in the process include:

First: successful coding of the pages. This involves not only properly constructed META tags which include keywords and descriptions relevant to your business (see below), but also making certain that all images are given a product-related description.

Second: Carefully constructed META tags including keywords and description. Many fly-by-night firms will tell you to embed the most popular 'Net search terms such as "xxx" or "sex." In our experience, all this does is get your site dropped due to flagrant obnoxiousness. The key is RELEVANCY to your topic. The higher the relevancy, the greater the INTEGRITY of the site, the better your site will do in the search engines. Also, the more links you have into your site, the more relevancy you have, increasing your site ranking chances (see point five, below).

Third: Search engine, directory and specialized directory site submission. We receive frequent requests from our clients asking about special offers they receive as spam promising to list their site with 300,000 search engines and rank them at the top. We tell these folks, "Look. The first thing that discredits this offer is that it is SPAM. Think about that for a minute. The second thing is that there is aren't 300,000 search engines. These people try to toss in "Joe Bob's favorite links" and "free-for-all" pages. Plus, many popular search engines and directories have been bought out and absorbed into the "Pack 10". In fact, many directories and search engines draw directly from the Open Directory Project - and submitting more than once to these means probable disqualification of your site.

Fourth: "Refreshing" site submissions on a quarterly basis. For a fee, we can provide you with a database of search engines and directories specific to your industry, so that you can "refresh" their your site submissions on a quarterly basis. Alternately, maggiedot.com will do it for you for a reasonable flat-rate fee. Please see pricing for more information.

Fifth: Reciprocal linking. The more links you have into your site from other sites, the better your chances at showing RELEVANCY, therefore improving your rankings. Reciprocal linking involves seeking out sites related to your topic or industry and asking them to provide a link to your site in exchange for one to them. For example, say you sell environmentally friendly pesticide. Good reciprocal links would be to organic gardening sites. We like to call this "symbiotic marketing," or in other words, "you scratch my back and I'll scratch yours." We can instruct you in proper techniques to do this, or we can do this for you. See pricing for details.

Finally: Remember - You make it happen! If your Web site or online store becomes great, it will be because you made it great. If you spend a day putting up a bare catalog and then sit around for months waiting to get rich, you are going to be disappointed. You as the Internet store owner must take on the responsibility to make your store a success: build an attractive site, advertise and promote your store, communicate with your customers, provide great customer service. If you are willing to put in the time, energy, and resources required to make your Internet store a success, you will be rewarded.

"Traditional" Marketing and Promotion

Maggiedot.com has partnered with ComteQ Communications, LLC to provide you with the proper tools to market your business professionally and effectively. When you choose us to manage or start your marketing efforts, you receive the expertise to define and focus your message, determine the most effective means to deliver it, and produce the materials to communicate it successfully. This includes logos and designs, press kits, press releases, brochures, flyers, postcards, stationary, office forms, advertising, billboards, signs, special events, specialty items.

Let us coordinate an online and traditional product launch for you!

Pricing

Custom-tailored search engine and directory database: $500
Quarterly site resubmission: $100 (requires initial database creation of $500).
Reciprocal linking program (training in how to do or we do it for you): $35/hour

For a custom marketing and promotion quote, please contact us with your vision and goals via phone between the hours of 9 a.m. to 5 p.m. MST, Monday through Friday, at 505.474.0769 or via email: marketing@maggiedot.com.